Google網站優化工具基礎視頻教程  Lynda.com Google Website Optimizer Essential Training 英文版  DVD

中文名：Google網站優化工具基礎視頻教程
英文名：Lynda.comGoogleWebsiteOptimizerEssentialTraining
語言：英語
視頻/音頻編碼：WMV|960x540|AVC953Kbps|AAC128Kbps|871MB
類別：視頻教程

出品公司：Lynda.com
發佈時間：2010-09-16
國家：美國
語言：英語
作者/主講人：DavidBooth
時長：3小時37分
樣片：None

簡介：

語言：英語
網址：http://www.lynda.com/home/TutorialLanding.aspx?lpk4=73635
類別：教程

gnomon@TLF
Lynda.com出品的長達3小時37分的視頻教程中DavidBooth介紹瞭如何使用google免費工具WebsiteOptimizer進行網頁登陸測試和網頁優化。

InGoogleWebsiteOptimizerEssentialTraining,DavidBoothshowshowtouseWebsiteOptimizer,Google'sfreetoolforconversionoptimization.Conversionoptimization,orlandingpagetesting,istheprocessofexperimentingwithcontentanddesignalternatives,displayingthemtovisitors,andcomparingtheresults,withthegoalofimprovingsiteperformanceinregardtomarketing,sales,orotherconversionmetrics.

Thecoursecoverstheoryandbestpractices,aswellasareal-worldimplementationofA/Bandmultivariatetesting.Practicaltechniquesforidentifyingareasforimprovement,estimatingsamplesize,choosinganexperimenttype,designing,launching,andvalidatinganexperiment,andanalyzingWebsiteOptimizerreportsareincluded.

Topicsinclude:

*Understandingconversionsandlandingpagetesting
*Sellingconversiontestingwithinanorganization
*Identifyingpagestotest
*Estimatingsamplesize
*Choosinganexperimenttype
*UnderstandingtheinnerworkingsofWebsiteOptimizer
*Creatingandrunningtests
*Readingandinterpretingreports
*Validatingresultsandrunningfollow-upexperiments
*IntegratingwithGoogleAnalytics

ImportantNote!!!
Pleaseadd.wmvasfileextensiontoplayfilesinWindowsmediaplayer.